Apple will attempt to regain its footing at its annual Worldwide Developers Conference on Monday after falling behind in the race to develop cutting-edge artificial intelligence.
Apple delayed its plans to enhance Siri with advanced AI capabilities until next year while Google and Microsoft continue to advance their AI development. European and U.S. courts are set to require Apple to open its profitable App Store platform to other developers.
The iPhone tariffs imposed by President Trump have created additional challenges for the company. Apple stock prices have declined by more than 40% throughout this year while the market experiences AI-driven growth.
The conference will demonstrate Apple’s continued innovative capabilities through software updates and possible new iPhone app design elements. The nearly 50-year-old tech giant faces challenges in maintaining its leadership position because of growing competition and political tensions in its market.
